Ad Analysis: Woodstock Bourbon

I am stricken with home sickness. The Bluegrass State is calling me name and ultimately lead me to this Woodstock Bourbon commercial by an Australian agency, CumminsRoss.
Usually, I don't care for stereotypical depictions of the south, especially my home state. It just fuels the irritation I have when people are surprised that I'm not married to a family member or tries to strike up a conversation about KFC.But, none the less, this was a well played ad for the residents of Down Under for the Kentucky Brand.

The ad shows residences of Lebanon Junction a small city in Kentucky walking on barrels of bourbon. Apparently the rotation of the liquor does something to it to make it tastier. Everyone in this community takes pride in their product, so everyone is involved in the process. They are "barrellin'" through beautiful iconic Kentucky scenery, "barrellin'" to work, "barrellin'" while picking up the honeys. The depiction is very stereotypical of  small town southern people: overalls, fiddle music, slow talking southern "twang". But it wasn't in a terrible way. Bourbon is taking very seriously in Kentucky, and most advertisements are either on the side of exclusivity or bad-ass-ness, so this was refreshing for someone who used to this product category.
Woodstock has straight bourbon and a carbonated bourbon/soda mix sold in 6 packs, so my only true criticism is that it should've shown both products, or the original and not the bourbon/soda can. It confused me a little. I would've also liked to have seen more diversity, but this is always a gripe of mine when it comes to ads. But, I liked it and I'm sure the residence of Australia loved it.