This is such a cool non traditional ad. This is for Mercedes Benz by Jung von Matt in Germany. The car is fitted with an "invisibility cloak" to market its zero-emmisions technology. I'm sure they were going for people who are more concerned about the environment and style than anything else. I'm not too sure on what class this Mercedes is, or if this feature spans across all models so its a little hard to me to determine if this is one of their luxury class vehicles.
This is how the technology works.

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