Micro- 'Mercials

by Wieden + Kennedy, Amsterdam


This is the future. With America's dwindling attention span and the fight to secure ad space on TV and the interest intensifies this is were the creatives will have to tricky lil devils.

This Booking.com advertising may not win any major awards, and will probably annoy 80% of America. I however like it. Its to the point, funny, not a "see- say", targets its audience efficently and - most importantly, it is under 30 seconds. There may have not been a big budget, no bells and whistles. Hell, they probably let a a 16 year old neighbor edit it with iMovie off their laptop. But I think it pretty damn cool. I even like the not so subtle usage of "Bookin" for "Fuckin'". 'Cuz you know, us young folk love cleverly used profanity. With the popularity of Vine and Instagram's short videos, I think we're learning that you can pack an awful whole lot into a couple of seconds.